EF Ultimate Break rolls out responsible tourism initiative in Thailand

EF Ultimate Break has partnered with the Tourism Authority of Thailand to introduce a new initiative focused on responsible tourism.

The company said more than a dozen tours introduced for Thailand will be designed and run according to the initiative, which has three pillars: limiting carbon impact where possible, adhering to strict animal welfare guidelines and supporting local businesses and communities.

“We’re evolving our itineraries to deliver sustainable tour options that preserve landmarks, environments and destinations for future generations,” said Heather Leisman, the president of EF Ultimate Break.

As an example of how the standards will be applied, EF Ultimate Break said the animal welfare guidelines ensure that travelers never come into physical contact with endangered species, captive or wild animals.

Selfies will not be permitted while holding an animal. And there will be no swimming with captive dolphins or excursions that involve unnatural interactions with wild animals, such as riding, feeding or swimming. It has also excluded elephant rides or visits to locations where animals are used for entertainment in favor of sanctuaries and national parks where animals can roam in natural habitats.

EF staff and tour directors will get specialized training on the importance of animal welfare, common misconceptions and simple ways to have a positive impact.

Pornpan Intratat, Director of the Tourism Authority of Thailand’s Los Angeles office, said it was “proud” to partner with EF Ultimate Break.